Fachwissen2022 EN

D I N I NG | C U T L E R Y

WMF Cromargan protect® MODELS

Corvo However you twist or turn it, the knife from the Corvo series always cuts a fine figure. Resting on the blade, the knife grip visually matches the fork and spoon. If you lay the knife sideways, its handle stands slightly upright. This set captivates with its traditional design and attention to detail.

Virginia Virginia is a range of cutlery whose design was inspired by nature. The soft, modern and unusual shape is emphasised by its satin-finished surface. A cutlery set of contrasts. Soft rounded contours and asym- metric lines. Matt surfaces contrast with polished ones. Flowing tran- sitions give Virginia cutlery a harmonious shape.

Merit A cutlery of timeless beauty, unpretentious yet with fine details. The series represents the contemporary adaptation of the historic classic semicircular arch. Only when you hold it do you appreciate how pleasurable Merit feels. Thick material and rounded edges give this cutlery a pleasant tactile quality.

Tips for your consultation

Statistics say that on average customers buy a new set of cutlery twice in their life. When advising your customers, this makes it all the more important to give them valuable tips to help them choose a particu- lar model. Convince them of the longevity, outstanding performance features and possibility to add more matching items of timeless cutlery. / Show your customers the choice of models on the presentation wall and point out the different styles available. / Ask the customer about their preferred style, the décor in their home and their crockery. / Place various different cutlery items in the customer’s hand and highlight the different quality features, which are also reflected in the price: besides the best usage and care properties and the use of Cromargan protect®, the cutlery is pleasant to feel and hold due to the thickness of the material, balanced weight and rounded edges. It is also attractive thanks to the perfect surface finishing and precise workmanship. / Ask the customer about the size of their household, and cooking and eating habits, and point out that more cutlery is usually necessary in order to use the full capacity of the dishwasher. / Make the customer aware of new trends and dining culture, and highlight the additional ser- ving pieces specific to certain models, which can be bought later on at any time for selected designs.

Premiere This cutlery is the very embodiment of tradition. The simple design goes back to the Biedermeier period. The delicate leaf motif at the end of the handle is masterfully crafted and repeated on the back. The elaborately finished bolster on the knife is striking.

Fächer With Fächer cutlery by WMF, classic, baroque and art déco styles come together for stunning results. The elegant Fächer pattern dates back roughly 100 years, when it was made from traditional silver plating. Today, it returns in exclusive Cromargan protect®.

78 |

| 79