Fachwissen2022 EN

T H E K A I S E R B R A N D For me. For you. With KAISER.

1919

1968

1979

1984

2002

Fluffy yeast dough, blueberry cheese muffins, pixie dust: The KAISER brand sees itself the same way that baking is seen today: emotional, adventurous, creative, and above all else, inspiring. Behind it is a tradition that goes back over 100 years: an original brand with uncompromising quality, perfect workmanship and unique material solutions.

It offers baking pans, utensils, ideas for sweet and savoury baking, and one big promise: KAISER lets creative baking ideas come out perfectly.

And baking with KAISER still stands for new and innovative product ideas, creativity and inspiration.

Historic milestones

1919

Founding of the company by Wilhelm Ferdinand Kaiser as a wholesaler of metal goods with 30 employees. KAISER develops the first baking pan with a non-stick coating. Redesign of the KAISER brand logo. Birth of the LA FORME Premium series. The first springform pan with a full flat bottom. Market launch of the first springform pan with leakproof bottom. Development of the first square springform pan Quadro. WMF AG acquires controlling interest in KAISER. Launch of a springform sheet pan with a fully latched edge. Launch of the first series with a ceramic coating (PTFE/PFOA free): LA FORME Plus.

1968 1979 1984 1997 2002 2007 2009 2017 2019

Integration of KAISER into Groupe SEB. KAISER celebrates its 100th anniversary.

6 |