Fachwissen2022 EN

T H E WM F B R A N D A strong tradition since 1853.

since 2007

1935

1927

1967

1921

Almost everybody in Germany is familiar with the WMF brand. WMF products stand for top quality, sophisticated functionality and time- lessly beautiful design. Over the course of more than 160 years, the small workshop in Geislingen an der Steige has developed into an international com- pany, which has succeeded in revitalising the marketplace with its innovative products time and time again.

The basis of this success has always been the workmanship, an experi- enced workforce and high-quality production technology. Right from the very start, WMF has placed a particularly high value on design. Today the internal product development team works with well-known designers from all over the world. Together, they conduct research into current trends and develop product ideas that fit the times. Their success is reflected by the number of design prizes that have been awarded to WMF products year after year.

Historic milestones

1853 1868 1880 1927 1930 1969 1986–2006 2008 2014 Since 2016

Founded as a metal works factory for serving pieces and tableware as well as table cutlery. Opening of the first retail outlets in Berlin. Merger with Ritter & Co and formation of Württembergische Metallwarenfabrik AG. Start of the production of large coffee machines. Registration of the Cromargan® trademark. Development of the world’s first fully automatic coffee machine.

Acquisition of the KAISER, Hepp, Silit and Schaerer brands. Entry into the market for consumer electric appliances. Introduction of the five gourmet moments. WMF becomes part of the French Groupe SEB, which is headquartered in Ecully near Lyon. Progressive internationalisation as a premium brand and as “Germany’s No. 1 Brand in Homewares” for the fourth time in a row.*

Since 2017

* Based on retail sales in Germany, 2020, all sales channels, Euromonitor International Limited, Home and Garden 2021 ed.

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