Fachwissen2022 EN

C ON S UME R E L E C T R I C S | WMF K I T C H E NM I N I S

WM F K I T C H E N M I N I S : Great helpers, the little ones – generation after generation.

The global trend towards smaller households has a huge impact on the use of small kitchen appliances. According to the latest forecasts, the number of single- and two-person households will rise signifi- cantly over the next few years. An increase of over 43% is predicted, meaning that single- and two-person households will account for ap- proximately 70% of all households worldwide by 2030. This means, of course, that living space and kitchen size, including storage space and worktops, are significantly reduced, especially in urban areas. Downsizing and increasing efficiency have become important buz- zwords and should be achieved without compromising performance, design standards or comfort. The individual’s ecological footprint is more important than ever before – very much in the spirit of “less is more”. A healthy diet with homemade fresh products is part of this attitude to life. When it comes to modern convenience, nobody wants to miss out on easy handling and the option of individual portioning. Benefits of the KITCHENminis. The KITCHENminis range was developed in line with consumers’ grow- ing environmental awareness and the trends towards more sustainable and smaller products – which are just as powerful as the large ones. The “green” logo created especially for the series incorporates a plant symbol that reflects the benefits of each appliance at a glance. The first aspect presented is space savings, as symbolised in the logo with a magnifying glass. Moreover, the size of the appliances also makes a positive contribution to the use of resources. This is represented by the leaf and is based on material consumption and transport volume. The KITCHENminis products are also impressive when it comes to saving energy. This is reflected with the plug in the logo. However, function- ality, convenience or design do not have to be compromised because the KITCHENminis series delivers 100 per cent performance. All param- eters have been surveyed in comparison with WMF products and measured by the domestic appliance magazine “technikzuhause.de”. First to seventh generation. Since the launch of the KITCHENminis in 2014, seven generations have already been launched. They all have a different focus and are developed with the spirit of the times in mind. The first generation is targeting breakfast lovers with the “Breakfast” theme, while the second generation is centred around the “Healthy” theme. Preparing healthy food at home is the main focus of the third generation, while with the launch of a number of small “to-go” electrical appliances, the WMF brand picks up on the trend of envi- ronmental awareness and sustainability with the fourth generation. The “Color up your life” collection launched in 2018 – the sixth gen- eration – aimed at the simple and convenient preparation of meals.

Tips for your consultation

When advising your customers, give them tips on the fundamental advantages of the WMF KITCHENminis:

/ The KITCHENminis have been specially designed for the needs of smaller households. / Space-saving – on the worktop or in the kitchen cupboard. / Just as powerful as larger appliances, while saving energy at the same time. / Ideal for preparing smaller quantities.

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