Fachwissen2022 EN

T R A I N I N G B R O C H U R E F O R T H E S A L E S T E A M 2 0 2 2 / 2 0 2 3

WE L C OME T O T H E WMF

Delivering the ultimate culinary experience

The excellent craft, that is innate to all the WMF products, turns pre- paring, cooking, dining, drinking and baking all into special emotional experiences which stimulate all your senses and bring your culinary life- style to a higher level. That’s how interacting with the product becomes a very sensual personal moment. We believe in the art of creating indi- vidual perfect gourmet moments throughout all touchpoints. Whether WMF branch or online shop: Responding to the actual wishes and needs of our customers as well as providing the best possible advice are essential for maximum customer satisfaction and thus our joint success. In this “expertise for the sale”, we bundle the information that is decisive for the purchase into a wide range of products and their very individual advantages.

Welcome to WMF.

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T H E WM F B R A N D A strong tradition since 1853.

since 2007

1935

1927

1967

1921

Almost everybody in Germany is familiar with the WMF brand. WMF products stand for top quality, sophisticated functionality and time- lessly beautiful design. Over the course of more than 160 years, the small workshop in Geislingen an der Steige has developed into an international com- pany, which has succeeded in revitalising the marketplace with its innovative products time and time again.

The basis of this success has always been the workmanship, an experi- enced workforce and high-quality production technology. Right from the very start, WMF has placed a particularly high value on design. Today the internal product development team works with well-known designers from all over the world. Together, they conduct research into current trends and develop product ideas that fit the times. Their success is reflected by the number of design prizes that have been awarded to WMF products year after year.

Historic milestones

1853 1868 1880 1927 1930 1969 1986–2006 2008 2014 Since 2016

Founded as a metal works factory for serving pieces and tableware as well as table cutlery. Opening of the first retail outlets in Berlin. Merger with Ritter & Co and formation of Württembergische Metallwarenfabrik AG. Start of the production of large coffee machines. Registration of the Cromargan® trademark. Development of the world’s first fully automatic coffee machine.

Acquisition of the KAISER, Hepp, Silit and Schaerer brands. Entry into the market for consumer electric appliances. Introduction of the five gourmet moments. WMF becomes part of the French Groupe SEB, which is headquartered in Ecully near Lyon. Progressive internationalisation as a premium brand and as “Germany’s No. 1 Brand in Homewares” for the fourth time in a row.*

Since 2017

* Based on retail sales in Germany, 2020, all sales channels, Euromonitor International Limited, Home and Garden 2021 ed.

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WM F S I G N A T U R E The finest of our best.

T H E S I L I T B R A N D Culinary expert. Since 1920.

Silit has been a culinary expert ever since it was founded 100 years ago. Its products are designed to make homes more attractive, easier, healthier and more environmentally friendly. Cooking with Silit means more excitement, better health, more enjoyment and therefore more quality of life. The brand presents itself as a culinary expert with broad and deep expertise when it comes to cooking, special techniques, frying, preparing and storing food.

Silit products are distinguished by their supreme versatility, excellent quality and unmistakable design.

The unique Silargan® material and colourful finish are the key fea- tures of these products that give them their distinctive appearance. The colours convey emotion and the joy of cooking.

Since ever, the WMF brand has stood for outstanding design and the highest quality across all gourmet moments. To highlight the best prod- ucts of each moment, we have developed WMF Signature. It stands for products with iconic design, uncompromising quality, extraordinary aesthetics and perfection for the highest demands. Products like Chef’s Edition Damasteel, Fusiontec or our Cromargan protect® cutlery with forged, inserted blade, which we are proud to say are: The finest of our best.

Historic milestones

1920 1927 1955 1969 1989 1998 2006 2010 2014 2015 2017 2018 2020

Production of the first pots under the Silit brand in Germany. The first of its kind worldwide: the first Sicomatic® pressure cooker “Siko” later becomes a generic term for a pressure cooker. Founding of the Riedlingen site. The first plastic decoration on enamel crockery. The first of its kind: Silargan® – the unique material for 100% natural taste. Becomes part of the WMF Group. Bright colours on the hob. ecompact and Sicomatic econtrol roasting and steaming system. Quadro – innovation in a square. Passion in new colours.

The products of the WMF Signature Line receive high-quality premium packaging with an unboxing experience

Pressure cookers and frying pans in passion orange. Zeno cookware series in an elegant professional look. Silit celebrates its 100th anniversary.

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T H E K A I S E R B R A N D For me. For you. With KAISER.

1919

1968

1979

1984

2002

Fluffy yeast dough, blueberry cheese muffins, pixie dust: The KAISER brand sees itself the same way that baking is seen today: emotional, adventurous, creative, and above all else, inspiring. Behind it is a tradition that goes back over 100 years: an original brand with uncompromising quality, perfect workmanship and unique material solutions.

It offers baking pans, utensils, ideas for sweet and savoury baking, and one big promise: KAISER lets creative baking ideas come out perfectly.

And baking with KAISER still stands for new and innovative product ideas, creativity and inspiration.

Historic milestones

1919

Founding of the company by Wilhelm Ferdinand Kaiser as a wholesaler of metal goods with 30 employees. KAISER develops the first baking pan with a non-stick coating. Redesign of the KAISER brand logo. Birth of the LA FORME Premium series. The first springform pan with a full flat bottom. Market launch of the first springform pan with leakproof bottom. Development of the first square springform pan Quadro. WMF AG acquires controlling interest in KAISER. Launch of a springform sheet pan with a fully latched edge. Launch of the first series with a ceramic coating (PTFE/PFOA free): LA FORME Plus.

1968 1979 1984 1997 2002 2007 2009 2017 2019

Integration of KAISER into Groupe SEB. KAISER celebrates its 100th anniversary.

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P R E P A R I N G

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C O O K I N G

33 – 70

D I N I N G

71 – 96

D R I N K I N G

97 – 122

C O N S U M E R E L E C T R I C S

123 – 154

F U L L Y A U T O M A T I C C O F F E E M A C H I N E S

155 – 162

P R E P A R I N G

P R E P A R I N G

G E T T I N G R E A D Y

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K N I V E S Components, blade types, cutting edges and knife sharpeners

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Quality features WMF Knife series Tips for your consultation

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B L A C K K N I F E S E R I E S Product features and Technology Knife

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F L E X T E C K N I F E B L O C K S

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K I T C H E N G A D G E T S Profi Plus Quality features Tips for your consultation M I L L S Quality features Components Tips for your consultation

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S E A S O N I N G A N D F L A V O U R I N G Overview of product range Tips for your consultation S T O R A G E A N D S E R V I N G S Y S T E M S Overview of product range Tips for your consultation

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We are only showing you a selection here. The full range is available in the current retailer catalogue.

A P E R F E C T M E A L S T A R T S W I T H P E R F E C T P R E P A R A T I O N .

Premium products from WMF make preparation a real pleasure. That’s why we have always relied on perfect craftsmanship and innovation. Our knives are hand-forged from high-quality, hardened special blade steel and have the unique Performance Cut technology that keeps them sharp for longer. Our numerous kitchen gadgets in a wide variety of shapes, the WMF spice mills with Ceramill ceramic grinders and our innovative small electrical appliances are no less impressive. They are all developed using the latest technology to make your work easy and to turn preparations into special moments.

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P R E PA R I NG | K N I V E S

Y O U R H A N D G U I D E S T H E B L A D E S A F E L Y T O I T S T A R G E T .

Get out your ingredients. Take the knife and start cutting. Each cut has its own distinct sound. Onions crunch, peppers crack, parsley rustles. Carve your roasts into wafer-thin slices and savour the sensation of the blade cutting through meat as if it were butter. The blades are treated in our own forge along their entire length using a forging hammer, and thanks to Performance Cut technology they are extra sharp. The handles of our knives fit into your hand as if they were made to measure.

Unique WMF quality

Performance Cut for outstanding and long-lasting sharpness. / Special hardening process through heat treatment in a special furnace.

/ Laser-controlled robot guarantees precise grinding. / Special sharp cutting angle on both sides of the blade.

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P R E PA R I NG | K N I V E S

KNIFE COMPONENTS

BLADE TYPES

KNIFE EDGES

KNIFE SHARPENER

Each type of food is different in terms of size, surface and consist- ency and should be treated in its own individual way. This is why there are specially designed knives, which have exactly the right shape, length and edge for their job.

A tomato is smooth on the outside and soft on the inside; bread has a hard crust; meat has fibres. There are special blades for every type of surface which retain the structure, appearance and taste of the food.

Smooth-edged knives lose their sharpness with use. A high quality knife can and should be sharpened on a regular basis. This also ap- plies for knives with Performance Cut, which can also be sharpened with all conventional knife sharpeners. Once the knife is blunt, WMF Service can set a new cutting edge. Sharpening steels The classic steel consists of an extra-tough chromium-vanadium steel. It is magnetic and thus keeps the metal shavings from falling. The shape of the finger shield prevents the risk of injury and the steel from rolling when set down. When sharpening a knife, it should be pulled over the sharpening steel from the tip to the handle using light pressure and at an angle corresponding to roughly half a thumb’s width. Both sides of the blade must be pulled through multiple times and equally along their entire length. In the case of the diamond sharpening steel, the stainless steel core has a diamond coating. The extremely fine grain is very hard-wearing and ensures a smooth sharp blade and long-lasting sharpness. The oval shape provides a broad base for the blade, ensuring optimum honing. Unlike the ceramic knife sharpener, the diamond sharpening steel is unbreakable.

Blade tip

There are four different basic types of knife.

Smooth-edged blade This is suitable for cutting just about everything, whether the food is hard like a pumpkin or soft like a banana, be it meat, fruit or vegeta- bles. It gives a smooth, clean cut, without tearing food. The smooth blade is also used for peeling.

Edge/facet

Centre tip Both back and cutting edge are slightly curved and taper sharply together. An example of this is a carving knife. The accentuated point is very well suited to larding or separating tendons. Rocking cutting movements are harder to perform.

Blade surface

Back of the blade

Serrated-edge blade Typical for bread knives. The serrated edge cuts through the crust and slices the soft interior. It is very good for bread, bacon rinds and fruits with hard skin – it is not suitable for meat because the fibres would tear.

High tip The back of the blade is straight and the cutting edge is curved. An example of this is a utility knife. The blade can roll easily and is ideal for rocking cutting movements.

Blade logo

Double-serrated blade The WMF double-serrated blade is unique and patented. The blade is serrated on both sides. This means it can be pulled straight through food without slipping. Foods such as bread, vegetables, onions, salami and even frozen food can be cut evenly and precisely.

Low tip The back of the blade is curved and the edge of the blade is straight, right to the tip. A typical example of this is the vegetable knife. Rocking movements are not possible because of the straight cutting edge. However, it is well suited for chopping.

Knife sharpener Not everybody knows how to handle the steel. A knife sharpener is a good alternative for the untrained user. The knife sharpener with ceramic discs has two levels for pre-grinding and honing. The knife should be pulled through the sharpener several times while maintain- ing an even pressure in order to achieve a precise cutting angle. The sharpening inserts of the professional knife sharpener are made of extremely hard special steel. This ensures that material can be re- moved precisely and powerfully and thus achieve an optimum result.

Return

Bolster

Chinese knife blade The blade is rectangular with a slightly curved cutting edge in the middle. Thanks to this slight curvature, the blade can be used not only for chopping but also for mincing. The large surface of the blade also makes the knife ideal for sliding cut ingredients into a pot or wok.

Knife handle

The whetstone For extremely hard blade steel, such as with Damasteel knives, we recommend a whetstone. Before each use, it needs to be soaked in water for five to ten minutes. The blue side with the course grain (360) is used to restore the cutting angle. The white side with the fine grain (1000) is used to polish the blade to ensure long-lasting sharpness.

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P R E PA R I NG | K N I V E S

W H A T M A K E S A G O O D WM F K N I F E ?

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QUALITY FEATURES

The material The blades on all WMF household knives are of a high-quality hardened special blade steel; 15% chromium-molybdenum-vanadium steel. This material ensures exceptional sharpness, elasticity, corrosion resistance and long-lasting edge reten- tion. All WMF knives are stainless, acid resistant, and will not rust even if exposed to moisture.

Performance Cut – Sharper for longer Innovative hardening process

The precisely steered and unique temperature curve achieved in our special oven leads to an extremely hard blade steel structure, which is the basis for optimum grinding at a sharper angle. Precise laser-controlled robot grinding Every cutting edge is laser measured to determine the ideal cutting angle. The knife is then processed by precise robot grinding technol- ogy for consistent and quality results. Special pointed cutting angle Both sides of the blade are precisely grinded to an exact and perfectly executed cutting angle. This special angle guarantees an outstanding and long-lasting sharpness, which exceeds the DIN Norm ISO 8442-5 by more than the double.

The alloy of this special blade steel is permanently etched on each blade.

DIN EN ISO 8442-5

Performance Cut

1.4116 = material number x = high-alloy steel 50

Long-lasting sharpness (TCC*)

= 0.5% carbon; specified as a percentage = chromium for resistance against rust

Cr

Mo

= molybdenum for additional protection against corrosion

*total card cut

V

= vanadium for a solid steel structure = chromium content as a percentage

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Additional quality features Seamless finish

The balance With forged knives, the relationship between blade and handle is balanced. Ergonomic handles fit the natural shape of your hand and make working with the knives easier. The blade profile The blade tapers evenly from the back to the cutting edge and from the bolster to the tip. This creates a precise edge, which is set using state-of-the-art equipment. The cutting edge is stable, remains sharp over long periods and is easy to sharpen.

There is no discernible transition between the blade, bolster and handle. That is important, especially with respect to hygiene.

The forged steel bolster It prevents the finger from sliding off the handle and onto the blade so it functions like a finger shield. This means that the hand retains a firm grip and can work with the knife safely and effortlessly. The handles They are made of Cromargan® or a high-quality plastic, which offers optimum hygiene and increased resistance to impact compared to wooden handles.

The workmanship – made in Germany The sharpness and quality of a knife isn’t just a question of what material it’s made of. The forging makes the difference. WMF operates one of Germany’s largest blade forges in Hayingen, Baden-Württemberg. Unlike all the other big manufacturers, WMF continues to use traditional forging processes. In its own forge, the blades, which are made of special hardened blade steel, are treated along their whole length with a forging hammer, sharpened multiple times and polished until they have a perfectly smooth surface.

Maintenance and storage tips Maintenance

Storage High-quality knives deserve to be handled with care. When in the knife block, the blades are protected, they can be seen at a glance and are always at your fingertips. The WMF range includes decorative knife blocks in various materials.

Blades should be rinsed under running water and then dried after each use. We recommend hand-washing to protect the high-quality blades against any mechanical damage. Sharp blades are sensitive. Wood, bamboo or high-quality plastic are the preferred materials for chopping boards. The gentle surface pro- tects the blades and provides the ideal base for cutting, chopping and mincing. Boards made of glass, marble, porcelain, ceramic or other materials are unsuitable as they will dull the blade.

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P R E PA R I NG | K N I V E S

WMF KNIFE SERIES

WMF KNIFE SERIES

Chef’s Edition Damasteel® With the Chef’s Edition Damasteel®, WMF’s unmatched hand-forging mastery comes together with state-of-the-art Damasteel® technol- ogy, for kitchen knives boasting an astounding 120 layers fused into a single blade steel. The special culinary design includes smooth tran- sitions and no sharp edges between bolster and blade back, offering the controlled grip favored by professional chefs. Discover perfect er- gonomics and exceptional balance that puts the high-precision cut- ting action of real kitchen Gods in the palm of your hand. Quality. Made in Germany. This series is part of the premium range and includes three knives. Ultimate Combining everlasting sharpness with outstanding ergonomics and pure elegance, the Ultimate series is a genuine cutting innovation. The collection—crafted with highest standards of quality and forged by hand in Hayingen, Germany—features our exclusive Diamond Cut, for a lifetime of use with no need for re-sharpening*. Each knife is also equipped with a special finger-protecting bolster and a perfectly balanced design that promises effortless cutting day after day. This series is part of the premium range and includes six knives. Damasteel® Damasteel® blades combine the aesthetics of hand-crafted Damascus blades with the possibilities of state-of-the-art technology and WMF Performance Cut. A brand new process has been developed that ena- bles pulverised special steels of varying hardness to be combined in vacuum conditions at extreme pressure. The resulting blade steel has a comparably high 120 layers and is processed further using the tradi- tional forging process. The characteristic texture results from etching as a reaction of the different original materials to the acid. Damasteel has excellent hardness and strength. The series is part of the premium range and includes four knives. Chef’s Edition The name of the series says it all. With Chef’s Edition knives, cooking enthusiasts have real professional equipment at their fingertips: blades made of forged special blade steel with Performance Cut and Cromargan® handles, making them durable and completely hygienic. The special design of the bolster and the seamless transition between handle, bolster and blade are especially striking. Their special design makes the knives suitable for professional use since professional chefs hold knives with a wide cutting blade at the transition to the bolster between the thumb and index finger. Chef’s Edition knives nestle perfectly in your hand. The series is part of the premium range and includes five knives. Grand Gourmet Sophisticated design combined with a high level of functionality – the all-metal series in a variety of distinctive designs was designed by Makio Hasuike. The blade is made of special forged blade steel with Performance Cut. The forged steel bolster also serves as a finger shield. The Cromargan® knife handle is durable, seamlessly finished and completely hygienic. Another advantage: The stainless steel han- dles are ideal for engraving – allowing you to make each knife unmis- takably your own or a highly personalised gift. The Grand Gourmet series covers a wide range of items.

Grand Class This series can accurately be characterised as “Where tradition meets design”. The main stylish elements of Spitzenklasse and Grand Gourmet are combined in an ideal way. The blades are made of special forged blade steel with Performance Cut. The forged steel bolster works as a finger shield. The handles are ergonomically designed.

Spitzenklasse Plus The classic of the forged steel knife series, with a traditional rivet look. The blades are made of special forged blade steel with Performance Cut. The forged bolster gives the knives an even balance. The handles with stainless steel rivets are seamlessly processed so they are com- pletely hygienic. The series offers a wide range of knives for every purpose. The range consists of the most popular types of knife.

Kineo With the new Kineo knife series, WMF has achieved a balance be- tween high-quality products made in Germany and a very attractive price offer. From the familiar chef's knife to the Chinese chopper, the series has been designed especially with ergonomics in mind, and the blades are made of specially hardened stainless steel and WMF Performance Cut technology for extreme and very long-lasting sharpness.

Tips for your consultation

When advising your customers, give them the following useful tips so that they can get the most out of their WMF household knives. / Show your customer the different series and types of knives on offer in front of the presentation wall and place the knives in the customer’s hand. / Ask the customer about their typical cooking habits. / Show the customer the special features of forged knives: the blade profile, bolster, balance... / Point out the special features of the two premium series Damasteel® and Chef’s Edition. / Encourage the customer to try out various cutting movements with the knives. / Recommend the different knives the customer needs based on their own individual habits. / Highlight the importance of the matching accessories (knife block, chopping board, knife sharpener), which make sure the knives keep their quality.

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P R E PA R I NG | U L T I MA T E

WM F B L A C K K N I F E S E R I E S WM F U L T I M A T E Never sharpen again. The first knife with Diamond Cut technology.

Combining everlasting sharpness with outstanding ergonomics and pure elegance, the Ultimate series is a genuine cutting innovation. The collec- tion—crafted with highest standards of quality and forged by hand in Hayingen, Germany—features our exclusive Diamond Cut, for a lifetime of use with no need for re-sharpening*. Each knife is also equipped with a special finger-protecting bolster and a perfectly balanced design that promises effortless cutting day after day.

Unique WMF quality

/ Diamond Cut – everlasting sharpness thanks to the perfect combination of Performance Cut technology and diamond like carbon coating. / Safe finger protection thanks to the special bolster design / Perfect balance thanks to the massive forged bolster and optimally balanced weight / Iconic shape and ergonomic design - based on WMF premium design principles “Pure Elegance” / German masterpiece crafted with highest WMF quality standard and forged by hand in Hayingen

*cutting edge retention according to DIN EN ISO 8442-5 Typ A , under HH conditions according to application note

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P R E PA R I NG | U L T I MA T E

PRODUCT FAETURES

WM F F L E X T E C K N I F E B L O C K S Maximum flexibility in total style.

Diamond Cut Everlasting sharpness – thanks to the perfect combination of Performance Cut and Diamond-like carbon coating .

German masterpiece Crafted with highest WMF quality standard and forged by hand in Hayingen.

Safe Finger protection thanks to the special bolster design

Perfect balance thanks to the massive forged bolster and optimally balanced weigth.

Iconic shape and ergonomic design based on WMF premium

design principles “Pure Elegance”

TECHNOLOGY KNIFE

The result: 7x longer lasting sharpness*. Never sharpen again**

Diamond Cut = Performance Cut meets Diamond-like carbon coating.

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TCC = 1080mm improvement of 720% compared to standard knives**

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DLC COATING

1100 1000

900 800 700 600 500 400 300 200 100 0

The FlexTec knife blocks are a new generation of knife blocks based on WMF FlexTec technology. Its innovative insert provides outstanding features like extra safe knife fixation and optimal blade protection. It offers full customization and maximum flexibility for up to 15 knives of any type or shape. Even scissors and sharpening steel can be perfectly fit inside. The FlexTec knife blocks in WMF premium design are available in three differ- ent materials: stainless steel, bamboo and dark wood.

x2

Performance Cut

Diamond-like Carbon Coating

DIN EN ISO 8442-5 Performance Cut Long Lasting Sharpness (TCC) compared to DIN EN ISO 8442-5 Typ A* Diamond Cut

/ Full customization and maximum flexibility in the knife block con- figuration of knives, scissors and steel* / up-grade ability: space for filling up to 15 knives / safety & convenience: safe & easy handling, convenient insert + pull-out of Knives, safe storage of knives / stable stand thanks to the massive stainless steel base

/ titled to the front Design: convenient removal and insert of knives from the top-front and low height of filled knife block* / FlexTec insert robust and flexible for all blade shapes useable* with extra thick slots for Chinese choppers and scissors / Extra safe knife fixation due to FlexTec design with optimal clamp connection / Premium appearance and Design due to extra stable frame

DIAMOND CUT

* cutting edge retention according to DIN EN ISO 8442-5 Typ A ** under HH conditions according to application note

* for the titled to front knife blocks

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P R E PA R I NG | K I T C H E N G A DG E T S

K I T C H E N G A D G E T S Y O U C A N R E L Y O N .

Give your soup a good stir and beat cream to your heart’s content until you forget everything around you! You can rely on your kitchen gadgets. Each one is an expert in what it does. The flexi whisk makes everything fluffy and lump-free, the whisk makes the egg whites stiff. Give your steaks a brushing and mash those potatoes with everything you’ve got. Throw a bit of butter in there and then turn on the hob.

Unique WMF quality

At WMF you can find the right tool for every kitchen task. The high-quality materials and workmanship of the kitchen gadgets impress just as much as their sophisticated functionality. / Made of Cromargan®: stainless steel 18/10.

/ Waterproof finish. / Dishwasher-safe.

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P R E PA R I NG | K I T C H E N G A DG E T S

K I T C H E N G A D G E T S F O R E V E R Y T A S K – Profi Plus.

Preparing your ingredients in the kitchen means there’s a lot to do. Wash- ing salad greens, mixing marinade, grating cheese – it’s a good thing that we have professional tools for all these special tasks. For every move you make, you find the right tool, making your work in the kitchen as easy as can be.

Tips for your consultation

When advising your customers, give them the following useful tips so that they can get the most out of their WMF kitchen gadgets. / Show your customer the variety of different kitchen gadgets in the product display. / Ask the customer which jobs in the kitchen pose a problem and show them the appropriate tools. / Explain the functional benefits when using the utensils, e.g. stirrers in various designs and sizes, spatulas and cooking spoons for coated frying pans, graters for fine or coarse grating. / Highlight the quality features: stainless, hard-wearing material, waterproof finish guarantees perfect hygiene, and all parts can be cleaned in the dishwasher. Sharp blades made of special blade steel, replaceable wear parts (vegetable peelers, pastry brush). / Make your customer aware of the benefits of a series: Uniform material and consistent design create a stylish effect on the kitchen rail and provide a clear overview.

QUALITY FEATURES

Stirring: stirrers, whisks, mixing and kitchen bowls. Peeling: nutcrackers, peelers. Sieving and straining: sieves, funnels, salad spinners. Scooping and turning: forks, skimming/basting ladles, serving spoons, spatulas, tongs. Decorating: julienne knife, melon/ potato scoop, fruit carving knife. Baking: dough scraper, egg separa- tor, pastry brush, pastry cutter. Measuring: thermometer, cooking timer, measuring jug. Opening: tin opener, twist-off lid tongs. Press- ing: garlic press, meat mallet, potato masher, lemon squeezer, vegeta- ble mill. Slicing and grating: gourmet slicer, cucumber slicer, potato grater, nutmeg grater, cheese grater, lemon grater

With all of this variety, each item stands out with its impressive qual- ity. Cromargan®: stainless steel 18/10 is neutral in taste, resistant to food acids and non-corrosive. It is both stable and durable. Hanging loop, handle and front part are waterproof. This makes the parts hygienic and they can be cleaned in the dishwasher with confi- dence. The timeless design looks good in modern kitchens. Tidily arranged on the kitchen rail, the practical gadgets are always within reach. The multitude of practical gadgets are best arranged according to their purpose.

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P R E PA R I NG | M I L L S

G R I N D E V E N T H E T O U G H E S T P I E C E S E A S I L Y .

Take in the aroma of the spices and get those mills grinding. Grind even the toughest pieces easily! Release those essential oils with every twist. Take a sniff, have a taste – then add some more spices. Add a few dashes of vinegar and drops of oil and taste again.

Unique WMF quality

At WMF you can find mills made of various high-quality materials and in trendy design variants. All WMF spice mills are equipped with the durable Ceramill ceramic grinding mechanism. / Ceramic is harder than steel and resistant to corrosion. / Abrasion and wear resistant. / 10-year warranty on the grinding mechanism.

* We guarantee (under normal, intended use in private house- holds) the proper functioning

of the ceramic grinder for 10 years from the date of purchase.

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P R E PA R I NG | M I L L S

SETTING UP AND HANDLING the WMF Ceramill de Luxe spice mill (as an example)

M O R E T A S T E I N A N I N S T A N T . WMF spice mills.

The aroma protection lid ... sits firmly on the mill, protects the grinding mechanism and preserves the full aroma of the spices. If you use the mill with the lid on, the contents are protected from steam and moisture and the lid makes measuring easier.

The spice jar ... is neutral in taste and hygienic. The spices and quantity available are clearly visible.

The WMF Ceramill mill turns every meal into a taste experience with just a few twists of the wrist. Grind- ing releases the essential oils in herbs and spices, al- lowing their aroma to develop as if they had been freshly picked. The mill grinds salt as finely as flour so it combines better with other ingredients (e.g. in dressings), dissolves faster and less is needed. Whether you use them in the kitchen or for season- ing at the table, WMF mills look chic and are easy to use. All models are easy to refill. The grinding setting can be adjusted from fine to coarse. Spice holders made of glass are hygienic and you al- ways know when they need refilling. In many models, the grinding mechanism of the mills is at the top so no traces are left on the table. The original Ceramill ceramic grinding mechanism is what makes the difference. Ceramic is considerably harder than steel, corrosion-free (particularly important for salt) and is not subject to wear and tear. Ceramic is neutral to taste and resistant to abrasion. The grinding stones are ideally shaped and grind almost everything: salt, spices, dried herbs. (Exceptions: fresh herbs, spices with a high oil content; garlic and nutmeg need to be specially prepared before placing in the mill). With every turn, the material to be ground emerges with a uniform grain size. This ensures the contents of the mill are dispensed pre- cisely, resulting in more efficient usage. The grinding mechanism can be removed easily for cleaning. WMF provides a 10 year warranty on the Ceramill ceramic grinding mechanism. Instructions for care Spices with a high oil content, such as cloves, can become stuck to the grinder over time. They can be removed easily by grinding some coarse-grained salt through the mill. The grinding mechanism is easy to dismantle and can be cleaned using a delicate brush. Please do not wash with water or detergent and do not place in the dishwasher. QUALITY FEATURES

The original ceramic grinding mechanism … sits in the head of the mill. That way, no grains are left on the table. The adjustment wheel allows you to regulate the grinding setting.

The grinding stone ... is made of high-quality ceramic, neutral in taste, harder than steel and resistant to corrosion, abrasion and wear and tear. Ceramic grinds almost anything: salt, spices and dried herbs.

The screw top ... is easy to open and close. The large opening on the spice jar makes it easy to fill.

Tips for your consultation

When delivering your sales pitch to your customers, give them the following useful tips so that they can get the most out of their WMF spice mills.

/ Ask the customer about their favourite spices. / Let the customers smell the freshly ground spices.

/ Explain how easy the spice mills are to handle: adjusting the grinding setting, wide opening for easy filling, no grains on the table because the grinding mechanism is located at the top. / Highlight the quality features. Ceramic also grinds spices and dried herbs as well as salt and pepper. Ceramic is harder than steel, resistant to corrosion and is not subject to wear and tear. Ceramic is neutral to taste and resistant to abrasion. / All spice mills are made of high-quality materials. Their chic design also looks good at the dining table.

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P R E PA R I NG | S E A S ON I NG AND F L A V OU R I NG

People who hold back on seasoning when cooking offer their guests salt and pepper, vinegar or oil to season their food at the table. This shows the host’s regard for different preferences when it comes to food. WMF offers a range of salt and pepper shak- ers, oil and vinegar pourers and salad dressing shakers. The contemporary design and high-quality materials prove their worth in the kitchen and look great on the table. Basic Vinegar / Oil sprayer Balsamico bianco vinegar, argan or walnut oil, there is a wide range of types of vinegar and cooking oil available. Often just a touch is all you need to give antipasti, meat or pasta dishes that special flavour. A sprayer is perfect for this. It spreads the liquid very finely and evenly and is extremely economical in use. The sprayer has a clear, functional design, which also looks good at the table and can be combined in a multitude of ways. The screw thread is easy to open. The wide opening makes refilling the sprayer easy. Glass containers, sprayer and lids are easy to clean and dishwasher-safe.

Herb garden Herbs give your meals that extra something, especially when you’ve picked them yourself. This also works on the windowsill because in order to grow all plants need is a good location and some water. The herb garden watering system helps with accurate measuring. The plants use as much water as they need via the glass fibre wick. At normal room temperature, the water reserves in the tank are enough for several days.

The water tank is cleaned with warm water and a mild detergent. Pots made of Cromargan® can be cleaned in the dishwasher.

Basic Vinegar / Oil pourer To make sure that not a drop of oil or vinegar is wasted, the Basic Vinegar / Oil pourer use a vacuum. To fill, remove the lid from the glass container and then replace and tighten. Simply tip gently to re- lease the required amount of vinegar or oil – at the table over a plate or salad bowl. To stop the flow, place your thumb on the upper edge of the opening. After disassembling, all parts can be cleaned in the dishwasher.

Tips for your consultation

When delivering your sales pitch to your customers, give them the following useful tips so that they can get the most out of their WMF flavouring products. / Ask the customer about their favourite meals. / Give your customer suggestions for how they can season simple dishes with natural flavours. / Explain how simple the sprayers, pourers, and other items are to use. / Highlight the quality features: high-quality materials that are easy to clean and a functional design that can be combined in a multitude of ways. / Make sure the customer is aware that it is a sign of a stylish way of life when everybody can season their food to their own individual tastes.

Salad dressing shaker Dressing shakers are ideal kitchen gadgets that transform oil, vinegar and herbs into creamy salad dressings. The motto here is “shaken, not stirred”: simply place the desired ingredients into the lower glass con- tainer, place the lid on the top and shake vigorously. All the ingredi- ents are mixed into a sauce with a creamy consistency. You can serve the dressing at the table, pour it over your salad immediately or take it to the office in the shaker. Thanks to the secure seal, the dressing is guaranteed not to leak out. If you have some left over, you can just leave in the shaker and put it in the fridge. Handy: the dressing shaker can be taken apart and cleaned in the dishwasher.

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P R E PA R I NG | S T O R A G E AND S E R V I NG S Y S T EMS

K E E P A L L I N G R E D I E N T S A P P E T I S I N G L Y F R E S H .

Top Serve dishes The solution for modern households: arrange, serve, store and keep fresh. After a meal, the dishes can be sealed with the Cromargan® lid and stored in the refrigerator with their contents clearly in view. The freshness valve in the lid creates a slight vacuum which, together with the silicone seal, ensures the contents remain both sealed and airtight. The drip tray prevents food from coming into contact with condensation. This way the food stays appetisingly fresh for longer.

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Line up your ingredients. Cut, chop and clean everything that goes on the table. Sort the vegetable sticks, meat cubes, salad greens in bowls and dishes and order them by sequence. Put away everything that isn’t imme- diately needed. Arrange, stack and keep track of everything.

Tips for your consultation

When advising your customers, give them the following useful tips so that they can get the most out of their WMF storage and serving system. / Highlight the contemporary design, which can be combined with other items in all kinds of different ways. / Explain to the customer that only one container is necessary for arranging, serving, storing food and keeping it fresh (without transferring it, which saves on crockery). / The glass dishes are especially hygienic and allow you to see the contents. / Glass does not absorb any odour and is scratch resistant. / The locking systems with the Easyfresh and freshness valve are easy to handle and ensure that food stays fresh for longer. / No unpleasant smells in the refrigerator. / The dishes can be stacked to save space. This gives you a clearer picture of the contents in the refrigerator. / All parts can be cleaned in the dishwasher.

Unique WMF quality

Design and function really can go together: serve in style and store food appetisingly in the glass bowls with ventilation system. / Serve, store and keep food fresh all in one. / High-quality materials, stylish design. / Sophisticated ventilation system.

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P R E PA R I NG | S T O R A G E AND S E R V I NG S Y S T EMS

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C O O K I N G

C O O K I N G

G E T T I N G R E A D Y

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P O T S Cromargan® Quality features A pot is not just a pot Pot series

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F U S I O N T E C Quality features Fusiontec cookware, pressure cookers and ovenware Fusiontec Aromatic Tips for your consultation

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P R E S S U R E C O O K E R S Product description Technical components Pressure cooker series Tips for your consultation A R O M A S T E A M E R S Quality features Technical components Overview of product range Tips for your consultation F R Y I N G P A N S Quality features Frying pan series Frying pan lid Notes on use and care Heat resistance Tips for your consultation

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We are only showing you a selection here. The full range is available in the current retailer catalogue.

F I N E I N G R E D I E N T S D E S E R V E F I R S T - C L A S S C O O K WA R E .

Anyone who values quality when selecting their ingredients also does so with their cookware. That’s why we at WMF don’t settle for anything less than the best. Our Fusiontec series combines the benefits of all cookware materials in one. Our other cooking pots and pans also shine with quality and are made of robust and durable Cromargan®: stainless steel 18/10. So that your precious ingredients only come into contact with the best materials.

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C OO K I NG | P O T S

C O O K W I T H P A S S I O N .

Put some water on the hot stove. Have a look under the lid: little bub- bles are rising to the surface. Wait a bit and then add pasta or vegeta- bles to the boiling water. Throw in a pinch of salt and listen to that wonderful hissing sound! Give the pot a good shake – the handles aren’t hot. Pour off the steaming hot pasta – thanks to the pouring rim, there is no spillage. And with such a wide range of cooking pots to choose from, you’re bound to find the right one for your needs.

Unique WMF quality

WMF cooking pots have a TransTherm® universal base, which is suitable for all types of hobs – including energy-efficient induction hobs. / TransTherm® universal base for all types of hobs – including induction. / Aluminium core absorbs heat quickly and distributes it evenly. / Fully encapsulated with stainless steel.

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C OO K I NG | P O T S

A POT IS NOT JUST A POT

W H A T M A K E S A G O O D WM F P O T ?

Saucepan The small pot with long handle is particularly practical and versatile. Ideal for tossing and stirring food on the hob. The handle is useful for emptying the contents and pouring off liquid.

If you enjoy cooking regularly, you need different pots in different sizes. The choice and assortment is determined by the size of the household and personal preferences. WMF cookware series have the advantage that the individual pots complement each other and match in terms of material and design. There are often interesting set combinations.

CROMARGAN® QUALITY FEATURES

A few basic models are essential pieces of equipment:

The more extensive a series, the more versatile it is:

The material WMF cookware items are made of Cromargan®: stainless steel 18/10, the material with the best usage and care properties. This high-quality stainless steel has a neutral taste and odour and is resistant to food acids. Cromargan® is scratch and impact resistant and remains durable even with intensive use. Pots made of Cromargan®: stainless steel 18/10 can be easily cleaned in the dishwasher. The base The most important thing for a good pot is its heat performance. WMF pots have a TransTherm® universal base. This consists of a strong aluminium core which is encapsulated in chrome steel. Aluminium absorbs heat quickly and distributes it evenly. The chrome steel capsule protects the aluminium core against aggressive detergents and no food residue can stick to the outside of the pot. This makes it easy to clean. The TransTherm® universal base is suitable for all modern energy sources – even for induction hobs because the chrome steel used to encapsulate the aluminium core is magnetic. The diameters of the pot and hob should be largely consistent to ensure the optimum use of energy. Pots with TransTherm® universal bases use less energy The base is cambered during the production process, which means it is curved slightly inwards to prevent it from deforming with high temperature differences. This ensures the pot remains firmly on the hob and no energy is lost. How much heat is absorbed and retained depends on the strength of the pot’s base. The TransTherm® universal base is the ideal strength for the perfect balance between heat absorption and heat conduction. The stored residual heat keeps food warm longer.

Low casserole A shallow pot, ideal for braising. After browning, liquid is added to the meat, which then cooks slowly in the closed pan at a low temper- ature, either on the hob or in the oven.

Steaming insert The perforated insert fits in the high casserole with the same diame- ter. Liquid is brought to a boil in the pot. Vegetables, fish or poultry cook gently in the rising steam in the insert.

High casserole A medium-high pot for larger quantities with lots of liquid. Particu- larly suitable for blanching large vegetables such as cauliflower or broccoli. Also suitable for meat or vegetable stews.

Sauté pan A small pan with a long handle and high edge at an oblique angle. The name comes from the French word “sauter”, which means to sear briefly, and this describes the function of the pan. Strips of meat or vegetables, or even apple slices, are briefly tossed in butter in the sauté pan. The shape of the pan is also well suited to caramelising and reducing liquids.

Stock pot A tall pot for large quantities. Ideal for preparing meat, poultry and vegetable stock as well as soups, stews, spaghetti and dumplings.

Aroma steamer Perfect for vitamin and nutrient-friendly steaming, including for larger foods such as fish or asparagus.

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C OO K I NG | P O T S

WMF POT SERIES

Premium One No more burning your hands on the handles when cooking! Thanks to our patented Cool+ technology, so little heat is transferred from the pot to the handle that we even exceed the requirements of the EN 12983-1 standard. Cool+ pots can be easily identified by their bright red dots. The advantages: Made of Cromargan®: stainless steel 18/10: durable, easy to clean, dishwasher-safe; non-insertable lid with opening for controlled release of steam; Cool+ handle technology; inside scale; pouring rim; TransTherm® universal base, also suitable for induction; the high casseroles can be stacked to save space. The series is part of the premium range. Function 4 The pasta sieve has had its day. Function 4 enables you to pour the water off with the lid in place, leaving the pasta still in the pot. The glass lid can be placed in four marked positions. Depending on how you position the lid, you can pour the liquid off without pasta pass- ing through the large holes or rice passing through the small holes. And in the closed position, you can also cook using just a small amount of water. The advantages: Made of Cromargan®: stainless steel 18/10: durable, easy to clean, dishwasher-safe; glass lid with silicone edge for a se- cure hold; hollow handles; inside scale; pouring rim; TransTherm® Gourmet Plus Cooking fans will love these pots. Each part is made of easy-to-clean Cromargan®, which provides professional quality and a matt finish. The heavy non-insertable lid seals tightly and can be moved to the side quickly if necessary. The advantages: Made of Cromargan®: stainless steel 18/10: durable, easy to clean, dishwasher-safe; non-insertable lid with opening for controlled release of steam; hollow handles; inside scale; pouring rim; TransTherm® universal base, also suitable for induction. The series is part of the premium range. Compact Cuisine Clever, practical, compact: in the modern kitchen, it is also essential to make the best use of limited storage space. WMF Compact Cuisine cookware achieves a unique combination of excellent cooking prop- erties, elegant design with a stacking function and perfectly coordi- nated additional accessories. The steamer insert and mixing bowl are tailor-made for pots with a diameter of 20 cm, including the respec- tive lids. The advantages: stackable set made of hard-wearing Cromargan®: stainless steel 18/10 with high-quality glass lids. With inside scale for easy measuring, heat-reducing hollow handles, practical pouring rim and energy-saving TransTherm® universal base for all kinds of hobs. universal base, also suitable for induction. The series is part of the premium range.

The pouring rim All items of WMF cookware have a pro- nounced pouring rim. The outwardly-turned edge ensures accurate and controlled pouring of liquid, without so much as a drip.

The inside scale and traceability code No more need for measuring jugs: the scale on the inside of the pot makes it easy to measure liquids (for addition or removal). The unique traceability code enables the prod- uct’s history to be tracked from start to fin- ish, including when and where it was produced, finished, stored and transported, and by whom.

The handles Handles made of Cromargan®: stainless steel 18/10 look great and are also durable, oven- proof and dishwasher-safe. Handles on WMF items are spot-welded and an integral part of the pot. The high-quality construction also means that no water can seep between the pot and handle.

WMF has three different handle designs: Ergonomic handles

are solid and can heat up during extended periods of cooking. The quantity and type of food being cooked in the pot, the cooking time and a person’s individual sensitivity to heat will ultimately determine how warm the handles feel.

Hollow handles are hollow inside and do not become hot during normal use on the hob because the heat is distributed over a large area by means of the welding spots on the pot. Pot holders must be used after extended cooking periods.

Handles with patented Cool+ Technology never heat up, even after long cooking times. With this innovative joining technology, the transfer of heat from pot to handle is reduced effectively and the requirements of the EN 12983-1 standard are even exceeded. Cool+ handles are easy to recognise by their bright red dots.

As a general rule, pot holders should be used when cooking in the oven or for prolonged peri- ods of time.

Maintenance and storage tips Thanks to the excellent heat performance of WMF pots and pans made of Cromargan®: stain- less steel 18/10, you can save energy when cooking. Only use the highest setting on the stove for parboiling and then you can use a lower heat setting to finish cooking. This particularly applies when cooking with little water. You get the most efficient use of energy when the size of the pot matches the size of the hob. Only add salt to water that is already boiling and stir well. Otherwise, salt could settle on the base of the pot and corrode the material. Clean the pots and pans as soon as possible after use and store in a dry place. Stubborn food residue should be soaked and gently removed with a sponge or brush. Do not use any abrasive scouring agents or steel wool. Hard water and certain types of food can result in limescale deposits or blue shimmering dis- colouration inside the pans. Both can be easily removed using Purargan® polish or vinegar water. This ensures that the pots will retain their flawless appearance for a long time.

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